Evaluation: Question 4

  

Q4. Who would be the audience for your media product?

What is the BBFC? The BBFC stands for The British Board of Film Classification is non-governmental and has independence in which they have classified cinema films since 1912. The BBFC regulate films and provide an age rating such as U, PG, 12 and 15. In addition they have the legal power to rate a film or video, cut or reject work. 

The BBFC’s main aim is to make sure that age rating a film or video means that children or filmgoers have protection and are not harmed by inappropriate or illegal material as they have been informed what is within the film/video.

Anyone who wants to release a film within the UK to be seen in the Cinema has to go through the BBFC for them to then age rate the material. After a film is complete and is ready for the distributor to see it, it is send to the BBFC with an online form. This form gives the BBFC important information such as when it is released in cinema and what age rating they feel is appropriate for their film. The company pays BBFC for rating the film, per minute of the film. Everything is checked within the film to make sure it is high enough quality, without any glitches or technical problems for the examiner to see. They then watch the film, while taking notes and then have a discussion which leads to the decision of the age rating.

The classification rating system is as follows:

U - Any age group is permitted to watch the film, nothing is seen to be unsuitable for any child aged over 4.

PG - Any age group is permitted to watch the film, however parental guidance is advised for children.

12 - A video release only suitable for 12 years and over

12A - A cinema release only suitable for 12 years and over

15 - Suitable for 15 years and over

18 - This film is only suitable for adults

R18 - Only suitable for adults, showing at licensed adult cinemas

The audience for She’s The Killer would be national/domestic as well as having a niche audience. This is due to the film being shot in England, outside and not in a studio with British actors/actresses which would appeal to people within the UK as they can relate. However, due to it being a horror, it will not appeal to everyone which creates a niche market. I believe that a tent-pole global audience would not be suitable for my film as it contains clips which could cause harm to children or kids 12 and under, so it would not appeal to everyone as families and younger children would not watch it. As well as this countries such as American and Australia may not be interested in the British culture.

In addition to this, the film should not be accessible for all age groups. This is because within the film opening a girl is being stalked and there is discussions of her likely to get possessed as well as her getting aggressively taken away. Not only this but the title is ‘She’s the killers’ which is a clear indication that people will get killed in the film. With strong violence, saddening and adult themes it would not be appropriate for children or young teenagers to watch it as it could be harmful. Using the BBFC Classification system I would rate ‘She’s The Killer’ as a 15. This will mean that anyone under the age of 15 is not permitted to watch the film. I believe the film is both aimed for females and males, however due to the film containing a female protagonist and antagonist it would bring in more women, especially those who strongly believe in female rights.

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